A good review on Robert Kiyosaki’s book: “The Business School for People Who Like Helping People”. The book talks about why Network Marketing is an excellent business opportunity for anyone to get involved with from the perspective of a neutral party who is able to observe the industry from an objective point of view. This was one of the first books I read after reading “The Cashflow Quadrant” when I wanted to know more about Network Marketing and I found it extremely informative and educational.

Book Summary — Business School, August 2, 2004
By Justin Belkin (NY, USA)

Perhaps best known for his financial education products, Robert Kiyosaki wrote this latest book to praise the benefits of owning a network marketing business. Although Kiyosaki made his wealth traditionally, without the help of a network marketing business, he believes that these businesses are the wave of the future because they embody the new Information Age economy. He believes these businesses are a good way to begin your journey to become rich.

Kiyosaki begins by reviewing the several ways that one may become rich. However, the path offered by his Rich Dad may be the most realistic and also hold the greatest profit potential. Rich Dad’s path to success is simple, ” build a business first, reinvest in the business second, buy real estate third, and only then buy luxuries paid for by your assets” (98). Most people fail because they lack the discipline and perseverance needed to follow through with the plan. This behavior often characterizes those who lack emotional intelligence. A successful person possesses analytic, financial, and emotion intelligence. Such a person succeeds by understanding that success is accelerated through the process of “rejection and correction.”

Kiyosaki prefers network marketing businesses because there exists very few barriers to entry. Those who succeed in network marketing are able to combine their ability to sell and lead with their love for teaching. Kiyosaki writes, “Your job is to clone or duplicate someone just like you” (58). This is what ultimately determines the success of any network marketing business.

When convincing others of the value of a starting a ” personal franchise,” more commonly known as a network marketing business, be sure to cover several important areas.

First, refer to the cashflow quadrant to inspire motivation and provide direction.

Second, emphasize wealth rather than income ( a.k.a cashflow versus capital gains) by explaining the income statement and balance sheet and how acquiring assets, specifically businesses, is crucial to developing long-term passive revenue streams.

Third, introduce Metcalf’s Law. Succeeding in a network marketing business demands the practical application of Metcalf’s Law, which states that a network’s economic value grows exponentially with the number of network users.

Fourth, remind others of the fact that network marketing is the fastest growing business model in the world today. Big companies such as AOL Time Warner, Berkshire Hathaway, and Citibank all utilize network marketing. This comes as a surprise to many because network marketing businesses go largely unseen.

Finally, emphasize the important of education. When searching for a network marketing business to join, educational opportunities should weigh more importantly in your decision than commissions or products.