There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Without traffic, all your effort would go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Creativity

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Since we parted at the end of lesson two, I’ve been busy working on traffic building with a combination of comment marketing and blog carnival submissions.

Submissions to blog carnivals are actually pretty easy. If you already have good content on your blog that you want to promote, then it is simply a matter of submitting those posts to the relevant carnivals and waiting for the link back to your blog. Unfortunately, based on my experience so far, blog carnival submissions alone won’t do much. My biggest spike of traffic came when I physically went to each of the blogs that had also submitted their blog posts to the same carnival, read through them and posted comments.

At this juncture, I think I should point out that leaving 10 comments on different blogs or forums is actually a lot more time consuming than it sounds. If the idea of commenting on other blogs is to draw traffic back to your own blog, then one needs to construct a thoughtful reply that would interest others to click the link back to your blog to find out a little more about who you are. Therefore, a simple, “great post!” or “I agree with you!” just won’t cut it, especially if you are commenting on a popular blog that receives lots of comments.

One great thing about writing into blog carnivals is that it helps you find other blogs and more specifically, other blog posts that are relevant to the topics that you write about. So rather than searching aimlessly and commenting blindly on random blogs that may or may not be related to the topics you are interested in, blog carnivals help give you a focus. You don’t waste time looking for relevant blogs or blog posts. Clearly, the more specific the carnival, the better. For instance, a blog carnival about baby humour is clearly more specific than a blog carnival about Family Living which could be about anything and everything under the sun.

I should also add, as I discovered so recently, that leaving “thoughtful” (or perhaps I should write “thought-provoking”) comments can be a double-edged sword. The blogosphere is filled with readers with very strong opinions who may and will easily take offense to what you’ve written, regardless of whether it is intended or purely misconstrued. Then, there are the readers who will pick fault regardless of how amicably your try to put forth your point of view.

It is inevitable, as you grow your readership, that you will encounter plenty of such individuals. Finding a way to handle them appropriately will be a bit of a challenge – one that some of us might shy away from. Being a rather non-confrontational person, I dislike such frays, even though I do enjoy discussions amounting from a difference of opinion. What’s the difference, you may ask. The difference being that the former may amount to name calling and other methods of verbal abuse, whereas the latter is constructive and educational.

This also leads me to a very interesting concept that I remember reading about in a sports book called The Mind Gym. Under a chapter entitled “Permission to Win”, the author aptly describes an inherent problem faced by many of us who seek the spot light but have not yet had the opportunity to really bask in it for all its glory. I will use the example described by the author to illustrate the point.

In a golf tournament, there was a player who was not among the top rated players who had emerged out of the blue as a contender for the trophy. Being a wild card, no one had ever expected him to win. Quite frankly, I’m sure, neither did he. One hole away from the trophy, all that was required of him was a conservative shot – it was an easy win. Instead, he hit a bogey and lost the tournament.

What happened? He hadn’t given himself permission to win. He was so used to being the underdog that he wasn’t prepared for success. While this might be a sports example, I think the philosophy is relevant in all other aspects of our lives. In this particular case, it is going from being a regular blogger to a professional blogger. While we might aspire to become a professional blogger, the mindset of being a professional blogger might not be there. In other words, we might be unintentionally sabotaging our efforts to become a professional blogger through unwitting actions that detract from our blogs because we are secretly unsure of how to deal with blogger fame.

A simplistic blogging example might be what I described earlier. I mentioned my dislike of verbal debates amounting to little more than petty name calling. Although I felt I had posted a carefully drafted comment, another reader had obviously seen fit to make a mockery of my response after misconstruing the true meaning of my comment. The realisation that to become prominent in the blogging world also means to become a target for such individuals might have led me to retreat to the insular world of my own blog, never to venture out again.

It is our fear of the consequences of success that hold us back from performing at our best. Until we can overcome that fear and accept the responsibility of success, we will not have the proper mindset to succeed.

Viral marketing is a cool term for word of mouth on the Internet. It is where people hear about your website service or products through other people. Sending an email with an advertisement on the bottom is a good way to spread the word. Having a newsletter also increases your visibility online. There are also forums that discuss products and services and rate them. Viral marketing’s referral technique works like the snowball effect, which increases exponentially the visibility of your business. Getting personal recommendations to try a product or service is a great way to build credibility and trust in the company. Repeating these referrals to other people makes the customer actively engage themselves and not passively hear about the products advantages.

Viral marketing is a great way to keep advertising costs way down. Passing along an article from an ezine keeps the message intact, is free and easy to pass along, and doesn’t cost anything, but offers a clear benefit to both parties involved.

Here are some ways to make your viral marketing message work. You can give away a free article with a pass it on link on the bottom, or a free demo version of your product, or offer a free trial of your service on your web site and include a share it with your friend button at the bottom of the page. You could also hold a contest and capture people’s contact information and each time their friends come to the site, they are entered into the contest again. Starting your own affiliate program, where affiliates generate traffic to your website with banner ads, text links, letters of referrels, etc. You pay for results only.

Viral marketing is the way to achieve high traffic cheaply and effectively on the web. Provide your customers with a compelling reason to pass on the message and you are well on your way to big time traffic.

A lot of times we get wrapped up in our products. And why not? We’ve worked for months putting our business together and our products are what people want to buy. When it comes to putting together a sales letter we want to explain every little detail so our prospect can see exactly what they’re getting when they make their purchase.

Isn’t this the way it should be?

NO! The customer doesn’t care about the late nights you spent meticulously researching your product. The customer wants to know just ONE thing: What’s In It For Me? (WIIFM) If you can’t answer that one simple question, you’ll never be able to consistently sell your product or service.

In a sales letter or ad, you have less than two seconds to gain your prospect’s attention. The first major mistake most people make is to start out with a weak headline.

If your headline doesn’t grab attention, then whatever you say in the body copy is meaningless.

The next biggest mistake is starting any piece of copy with a “me” message. A “me” message is all about you and your company. To your prospect “me” messages are boring! To get your prospects attention you must talk about THEM, not you. You must talk to their pleasure, their wealth, their challenges, their fears, their problems, and their joys. Every prospect is tuned into the same radio station – WIIFM (as in “What’s In It For Me”).

One way of avoiding this after you have written your ad or sales copy is to reread it and circle all the “me” words. Words such as “I, me, we, and our” are “me” words. Rewrite the copy using “you” and “your” words, making it more interesting and exciting to your prospect.

Imagine how much fun it would be to see your profits go through the roof. To do this, you must clearly make your business stand out and apart from all your competition. You must convey your uniqueness without spending a fortune, and the secret is all in the sales copy.

You must create a Unique Selling Proposition (U.S.P.) What do you offer your prospects that your competitor doesn’t or can’t? Maybe it’s a better guarantee, better service, availability (reachable after 9 to 5), better location, or better customer treatment. Whatever you can do to set your business/services apart from your competition gives you the “edge”.

Something many business owners don’t realize or are mistaken about is the “length” of guarantee they offer. Giving your prospect a “2-Year, No Questions Asked Guarantee” is much better than a “90-day,
Money Back Guarantee.”

The longer the guarantee, the more credible you and your business are “perceived” by your prospect. Typically the majority of your customers will never make use of the “2-Year Guarantee.” Let’s face it, by that time they like using your product, and/or they’ve long ago lost the sales slip. BUT, when a prospect reads about the longer guarantee you’re offering, it raises their comfort level and makes them choose you over your competition.

Always remember that when you’re a small fish in a big pond – you must be different to stand out. Making use of good advertising copy filled with words that make prospects eager to satisfy their WIIFM is the answer.

It seems hard to believe that it was in 1994 when we saw the first banner ad online that captured and monopolized our eyeballs. By the late 1990’s, dot-coms flush with venture capital cash, operated with a “money is no object” attitude and the hype knew no end.

When the dot-com crash hit, it seemed that online advertising was a lost cause. Ad blockers killed the banner ads, and spam killed the e-mail campaigns. Users tuned out, and it seemed that marketers had killed the golden goose. But a funny thing has happened between then and now. Not only has online advertising and marketing endured, but it has emerged as an absolutely crucial part of today’s marketing mix.

Online marketing brings new levels of reach, targeting and accountability, and has moved into the mainstream. Online advertising has become the solution to marketing problems at a level that other media haven’t been able to do.

The numbers back this up as shown by IAB and PricewaterhouseCoopers September report that online ad spending in the U.S. totaled $2.37 billion in the second quarter, a 42.7% increase over the same quarter last year. This shows the seventh consecutive quarter of growth, and the market today is growing at more than 20% per year.

Companies are spending at a level that is really pretty interesting. Consider Ford Motor Co, Tom Green the advertising manager of its truck division just finished a new season of marketing campaigns. Mr. Green says, “we gave digital as much thought and attention as any other medium. Look at the numbers,” he says, “80% of people who buy a Ford vehicle go to our Web site first. Half of all truck customers use online shopping sites. You’d be crazy as a marketer not to take this medium seriously.”

That much attention and spending is the fact that Internet usage is now firmly in the mainstream and broadband usage has grown by leaps and bounds.

According to Forrester Research, 64% of U.S. households are online, with nearly 20% or 23.1 million homes, using broadband. Nielsen/NetRatings, which measures individual users rather than households, reported that 51% of July users connected to the Internet by broadband vs. 49% by narrowband, an industry first.

Today the Internet is everywhere and when it’s not, people notice and demand that it be even more available. Online advertising has matured and it enables marketers to “target” consumers in a fine-tuned fashion creating highly personalized user experience. It’s as effective in getting across a communications and branding message as any other medium.

Online advertising also allows two-way interaction between advertisers and their targets, providing a “real-time” feedback loop that’s invaluable. A marketer can establish and maintain a two-way dialogue with a consumer online, and no other form of advertising can do this as effectively.

For large advertisers such as Procter & Gamble Co., online lets them interact with groups of consumers more directly than ever before. This is demonstrated by being able to engage with a million consumer database on a monthly basis through their Club Olay program.

Online advertising supports an almost endless variety of messaging formats, from banner ads and e-mail messages to more elaborate interactive vehicles and microsites. It‘s the capability to combine the motion and animated visuals of television with close-up and personal interaction.

The results of online advertising campaigns can be measured precisely, making publishers accountable for the promises they make and marketers accountable to management for the success of their programs. Yet even though online advertising has asserted its strengths, real-world marketers have made online just another medium in their standard marketing mix.

More than anything, what online provides mainstream advertisers is “another point of contact with the consumer” at various stages of the buying cycle. So where is the evolution of online advertising today? It’s been a crazy 10 years, but marketers say we’re closer to the “beginning” of learning how to take advantage of this new medium.

Online ads will get better targeted, with new concepts opening up new opportunities to marketers. We should see online ads becoming richer and more evocative, with animation and streaming video. If history is a guide, there will be ups and downs and the “hype” meter will spike at highs and lows, but the past has set the stage for future growth.

Marketers are on the cusp of a big trend now, made possible by the familiarity and true use of the internet as an advertising medium. This is the starting point, where the future growth in online advertising is just beginning to come into view. Where will you go from here?

Opt-in email marketing works with any business model, you can make money following some key rules. When you have someone’s email address, they are practically inviting you to come sell them something. They want to hear from you, hear the updated news; they want to receive your information. This means lifetime valuable relationships with customers who are interested in what you have to say. You can see the results of the email you have just sent out within hours, which means no wasted advertising dollars, you know what works and what doesn’t, simple as that. Opt-in email marketing is not only effective and instantaneous, but free.

You can utilize opt-in email marketing if you already have an online business, or an offline business, or no business at all. For offline business, collect email addresses from your clients and send them an occasional email with a discount and watch the appointment book get filled up quickly. Drive qualified buyers to your web site by sending your customers a free report or newsletter subscription which entices them to buy the full version. So, what if you do not have a business at all. Everyone has an interest that they are passionate about, whether it is yoga, or fishing. Start writing information packed newsletter about your favorite topic and recommend other people’s products or services for a commission on any sales you send them. Post your free newsletter offer on online newsgroups, or other newsletters. You will get a lot of subscribers because it is free.

Best of all, there are thousands of companies willing to pay you to sell their products on your newsletter. Here are a few websites to check out to find those companies:

www.affiliateguide.com
www.associateprograms.com
www.affiliatematch.com

You will earn commissions every time one of your newsletter subscribers buys a product from the company.

The word “FREE” is still the most powerful – the most often used word in advertising today! If you have anything to offer FREE to others, you can use this powerful word! It pulls orders better than any other word! Here’s some ways to use it:

1. FREE Sample Copy! Some companies will be willing to send you ONE FREE to entice you to buy more later! (Free Cassette; Free Introductory Video, etc!)

2. ONE thing FREE when you buy Another! This can be the way to get people to order from you! A second one is FREE, with the purchase of the first!

3. Buy 2 – get the third FREE! This can be used to get MORE and LARGER orders! Giving away ONE, with the purchase of two others!

4. Fourth FREE, with purchase of Three! Tire stores and Publishers offer a 4th FREE, when you buy Three others at regular price!

5. FREE “Trial Size”! Give away one that’s smaller than usual, hoping that people will LIKE what you give them, and want to buy more!

6. FREE Bed frame, with purchase of A King Set! Lots of mattress stores use this type of ad! Offering some sort of “premium” FREE with purchase!

7. FREE Introductory Class! This usually is offered with purchase of a Computer; Microwave oven; etc. (Free Memberships in clubs, etc!)

8. Use it FREE for 30 days! Allow people to use something; to use your product or service, FREE, for a limited time! (Enticing them to order!)

9. FREE Service with each purchase! This is used often by Pizza companies, and cleaning services. Free delivery; Free Folding; etc.

10. FREE Interest for 3 months! Many loan companies and others offer this to entice customers to buy from them! It’s delaying something for a time!

11. Fast service, or it’s FREE! It’s Hot, or it’s Free! (7-11 offers Hot coffee). Denny’s says “10 Minutes, or it’s FREE!” Customers come to see!

12. 2nd Topping is FREE, with purchase of a Large Pizza! That about says it all! (Free Extras; Free Colors; Free Inks; No extra charge at Printers!!)

13. FREE Details! This is used by a LOT of advertisers, who sell products by mail! Let ‘em know you’ll send information FREE, just to write and ask!

14. Buy 2 ads, get a 3rd (or 4th) FREE! This is another way to get Long Term advertisers! They get FREE ads, with every 3rd or 4th they buy.

15. FREE Commission Circulars! Many Prime Sources are willing to offer you FREE circulars (some for postage) to obtain dealers! Free Dealer Info!!

16. FREE Typesetting, with purchase of an ad! Publishers offer this FREE service to obtain new advertisers! (Why pay extra for it, if it’s FREE?)

17. FREE Catalog! Many companies send out Catalogs FREE to anyone who writes and asks for one! More sales result! (Free Downline Recruiting!)