September 23, 2008 – 5:46 pm
One of the key catch phrases of internet income is income stream. The term describes the origination of income for an online company or an individual working different online jobs, none of which will probably pay all of their bills. Unlike traditional jobs where the employee works in one place for several years, and has [...]
September 19, 2008 – 8:45 am
If you are considering starting an online business, before selecting any one business think about all of the products or services you buy online and which ones spark your interest the most. As a basic rule of thumb, if you do not buy it or will not buy it online there is little reason to [...]
August 20, 2008 – 3:40 am
In Review Mastering the fundamentals of Social Networking and the Web2.0 philosophy is merely the permission-based art of selling- knowing how to present whatever it is that you’re selling to your visitor in such a manner that she feels you will personally solve her problems or fulfill her dreams. Anybody can sell anything to anybody [...]
August 19, 2008 – 3:33 am
Personalize and Be Specific Whenever you sit down to write advertising copy intended to pull the orders -sell the product -you should picture yourself in a one-on-one situation and “talk” to your reader just as if you were sitting across from him at your dining room table. Be specific and ask him if these are [...]
August 18, 2008 – 5:27 pm
Practice Practice reading and writing the good ads -and rewriting the bad ones to make them better- and keep at it…until the Formula, the Idea, and the feel of this kind of ad writing becomes second nature to you. This is the ONLY WAY to gain expertise in writing good copy, including classified ads. Virtually [...]
August 17, 2008 – 4:45 pm
Honing Your Copy Writing Skills To start learning how to write good ads, carefully study: High-octane Copy Writers, like Marc Goldman and Alex Mandossian. Issues of The National Enquirer. These are some of the all-time highest paid copy writers, and with good reason- sales of products advertised. No, I am not suggesting studying articles such [...]
August 16, 2008 – 4:43 pm
Delivery Is Everything “It doesn’t matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income.” Robert G. Allan, Author Multiple Streams of Internet Income How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my [...]
August 15, 2008 – 4:41 pm
Compelling Copy Thousands of books have been written on the subject and more are being manufactured daily… A subject that most people have a difficult time- at best- to actually sit down and learn just the fundamentals of. And with good reason…it’s Real Work. However, you will be simply astounded -if not outright floored- when [...]
August 14, 2008 – 4:39 pm
PART II: YOU ARE YOUR TARGET AUDIENCE What’s In It For Me? It’s ALL about value adding. If I were to actually take a moment out of my busy day, and experience your Web endeavor for the first time… “The challenge you face is that people don’t care about you. They care about themselves, which [...]
August 13, 2008 – 4:38 pm
Due Diligence This is one subject that the vast majority of Internet Marketing ‘gurus’ avoid like the plague. Why? Because if they were 100% straight-up with you from the get-go and told you in no uncertain detail exactly just how hard, time-consuming and resource-consuming owning and operating your own truly successful biz op *really* is… [...]
