January 17, 2009 – 8:14 pm
When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale.
Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age [...]
January 3, 2009 – 2:54 pm
It seems hard to believe that it was in 1994 when we saw the first banner ad online that captured and monopolized our eyeballs. By the late 1990’s, dot-coms flush with venture capital cash, operated with a “money is no object” attitude and the hype knew no end.
When the dot-com crash hit, it seemed [...]
November 22, 2008 – 5:35 pm
You probably already use the Online World for many things. Whether you use it for entertainment, research, sending E-mail to friends and family, or just discussing numerous subject topics with others.
Of all the things you can do online, there [...]
November 21, 2008 – 5:32 pm
Today, most people access the internet for information, products and services. All entrepreneurs have turned their attention to the World Wide Web because it reaches so many people so quickly. Sales are increased dramatically and expenses are not necessarily smaller, but different. If a company had a small shop in a rural town, they would [...]
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So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get and keep their business running during those early [...]
I’m sure you’ve seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are making you an offer you can’t refuse.
Don’t you wish your ads were that persuasive?
Are the marketers who wrote these ads natural born writers, or is there a formula that you can [...]
Many marketers have compared the art of marketing to the art of war. Some of the names used by marketers for their systems bears this out.
Don’t think so?
What do these programs bring to mind?
* Guerilla Marketing
* The Warriors
* Stealth Marketing
Looking at those names you know these guys mean business. So what separates these successful marketers [...]
The sage Zenrin once said “If you wish to know the road up the mountain, ask the person who goes back and forth on it.”
Sound advice, but are you following it?
If you’re like most people, probably not. So who’s advice do you listen to?
** Your next door neighbor
** Your barber or hairdresser
** Your mechanic
The list [...]
Good old Archimedes said it best, “Give me a place to stand and I’ll move the Earth”.
Powerful statement.
He was talking about the lever, but there are all types of levers.
We live in a society that’s lost sight of how everything is connected. We look at the trunk and mistake it for the elephant.
But if we [...]
The goal today is simple. That goal is to pull back the curtain and show you how a professional copywriter creates the copy that causes people to reach for their wallet or purse. Copy you would normally have to pay for, only now you can do it yourself.
Let me begin by saying how very much [...]
