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Category Archives: Viral Marketing

Viral Marketing: Four Good Reasons to Use Viral E-books

March 16, 2009 – 5:25 pm

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future: 1. E-books are cheap to produce and don’t take long to set [...]

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“Folksonomies” – a New Viral Marketing Tool

March 15, 2009 – 5:58 pm

A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created. [...]

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Viral Marketing: E-books and Affiliate Programs

March 14, 2009 – 5:56 pm

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the [...]

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Viral Marketing: B2B Marketers Do It, Too

March 13, 2009 – 5:53 pm

They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true: 1. The product or service has to add value for the sender, as well as, the receiver. 2. The offer has to be deliverable. [...]

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