Honing Your Copy Writing Skills

To start learning how to write good ads, carefully study:

• High-octane Copy Writers, like Marc Goldman and Alex Mandossian.
• Issues of The National Enquirer. These are some of the all-time highest paid copy writers, and with good reason- sales of products advertised.

No, I am not suggesting studying articles such as “Jennifer Williams Gets Impregnated By Alien!”. Only the ads.

Analyze each of these ads for the following:

• How has the writer attracted your attention
• What about the ads keeps your interest?
• Are you stimulated to want to know more about the product being advertised?
• What action must you take? 
• How strongly are you “turned on” by each of these ads?

Rate these ads on a scale of one to ten, with ten being the best. Now, just for practice- without clipping the ads- do the same thing with ten different ads from a Wards or Penney’s catalog.

In fact, every ad you see form now on, quickly analyze it, and rate it somewhere on your scale.

If you’ll practice this exercise on a regular basis, you’ll soon be able to quickly recognize the “Power Points” of any ad you see, and know within your own mind whether an ad is good, bad or otherwise, and what makes it so.

This will give you the “feel” of the fundamentals and style necessary in writing successful ads.

It takes dedicated and regular practice, but you can do it!

Simply recognize and understand the Master Formula [A.I.D.A.]:

• Attention!
• Interest!
• Desire!
• Action!

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