Squidoo.com is an excellent resource for any web entrepreneur or marketer interested in promoting their products and services. Remember, it only takes a few minutes to set up your lens page on Squidoo. Most people find they do best when they have between 25-50 lens pages.

Here is a quick recap of ways you can make your lens pages stand out from the crowd.

• Make sure you provide relevant, factual and helpful material.
• Do not simply self-promote; provide visitors with useful information. Link to quality articles that contain a resource link to your main web pages.
• Be sure you use keywords in your lens title and when creating tags for your site, so visitors can more easily find your lens pages.
• Add fresh content as often as you can, by changing your intro paragraphs or through RSS feeds.
• Promote your lens sites on Digg, Technorati, by Pinging your site and by proving your trustworthiness to your prospects by presenting the image you are an expert in your field.

Remember, your copy should be short, informative and helpful. It should tell your visitors what benefits you have for them, and why they should click through your links. If you follow these simple steps, you can join the ranks of the thousands of savvy entrepreneurs using Squidoo.com and other Web 2.0 sites to market their products and services.